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Project Brief – Semester A, Second Year
 – Media Design, ORT Jerusalem

Topic: Branding a New Beverage – A Series of Three Drinks

Exercise No. 1: Branding a Food Festival – Student’s Choice

For the “Ethnic Food Festival 2023!”
(Alternative name: “Nations & Flavors Festival?”)

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more about the project
  • The task: Design a marketing
    campaign to introduce the new technological service. Remember, while everyone loves music, not everyone who loves music has smart glasses, so it is recommended to characterize your target audience well. Design requirements: You must design a
    marketing campaign in a place in the urban space (physical and digital).

Jerusalem Cinematheque – Jerusalem Film Festival
An international film festival held annually in Jerusalem.

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more about the project
  1. Design Brief – Pasta Packaging Project Name: Design of Three Pasta Packaging for a New/Existing Brand Project Goal: Creating a unique and uniform design language for three different types of pasta, that will convey quality, authenticity and culinary aesthetics – and differentiate the product on the shelf.
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Design Brief: Clothing Shopping App Temporary name for the app: StyleMe / FitWear / ModaApp (can be changed later) 1. Purpose of the app An app for easy, convenient and fast shopping of clothes and accessories from different brands. A shopping experience customized according to the user’s taste, size and style.

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more about the project

Design Brief – “Litufim” What: Animal therapy for kids, building emotional bonds and confidence. Goals: Warm, inviting brand that connects kids and animals. Needs: Logo: simple, soft, kid-friendly colors. Business card: clear, with logo and contact info. Ad: visual showing therapy + short call to action. Sticker: simple, memorable, based on logo. Audience: Parents of kids 4–12, schools. Style: Warm, professional, calm.